LATAM Airlines Reaches a Workforce Across Continents With Articulate 360 AI

The Challenge

Reach a global workforce with a lean instructional team

LATAM Airlines’s workforce spans multiple continents and communicates across languages and cultures. The company’s Learning and Development team carries a crucial mandate: Build training that reaches everyone, everywhere, without losing coherence or quality in translation.

The team organizes company training around internal ‘schools’—each one serving a distinct audience with its own learning needs. That structure reflects the scale of LATAM’s diversity—and compounds the production challenge. Content that works for one group often needs significant adaptation for another, increasing the company’s already high training volume.

Before Articulate 360, the team used a different authoring tool—one with a steeper learning curve that fell short on accessibility. LATAM needed a platform that could match that diversity without multiplying the production burden—one that made accessibility the default, not the exception, and let a lean team build and translate at the speed the business demanded.

The Answer

Building for every learner across languages and devices with Articulate 360 AI

LATAM Airlines migrated to Articulate 360 for its accessibility and ease of use, and today the platform drives nearly all of the team’s output. Jeferson Salles, Instructional Designer, calls the shift transformative—in both what the team can build and how fast they can build it.

The team builds about 90 percent of training in Rise, turning to Storyline for more complex or custom needs. Rise’s responsive design lets learners complete training on mobile, tablet, or desktop—a capability the team didn’t have before.

AI has become equally central to how Salles and his team work. When a course brief arrives as a short PDF in a language he doesn’t speak—he cites a Spanish-language document from Paraguay as a recent example—he uses Rise’s AI to analyze the content, surface context from embedded images, and generate a draft he can build from. In that case, he used roughly 90 percent of what the AI produced. AI surfaces the learning gap before the work begins—something that previously required a dedicated discovery meeting. 

“[Articulate’s] AI helps us become specialists in areas where we have less expertise,” says Salles. 

The same efficiency extends to translation. Before Articulate, that meant sending text to a human translator, waiting for the result, then copying it back into the course and reformatting everything from scratch. Today, all of that happens inside the platform with a single click. “I press a button, click translate to Portuguese, Spanish, English, and automatically the translated and formatted text appears,” says Salles. “The time savings go straight back into production.

Unlocking Human Potential

Faster development, broader reach, and training that works for every learner

Before Articulate 360, translating a course meant starting the production process over from scratch. Now it takes a single click. For a team producing courses in Portuguese, Spanish, and English simultaneously, the time savings are significant. “It saves us so much time, and it’s a huge help for production,” says Salles.

Accessibility has driven equal progress. Rise gives the team dedicated fields for audio description—something their previous tool didn’t support. Salles is candid that LATAM hasn’t reached its accessibility goals yet, but the platform gives them the tools to keep moving toward them.

“Today people can’t live without Articulate—that’s the truth,” says Salles.

With Articulate 360 AI, LATAM Airlines trains a multilingual workforce at speed—without sacrificing the accessibility and responsiveness every learner deserves.