Articulate: Word of Mouth Blog

The Articulate Blog

Gabe Anderson

Word of Mouth is the Articulate blog, hosted by Director of Customer Advocacy Gabe Anderson.

Gabe loves to share his passion for all things tech and enjoys learning from Articulate customers around the world.

Contact Gabe or follow him on Twitter here.

Articulate Community Recap

Friday, February 5th, 2010 by jeanette

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This guest blog entry was written by Articulate Community Manager Jeanette Brooks


CommunityRecap

Lots of interesting ideas and tips flying around the Articulate Community lately! Here are some things from the last week or so that you won’t want to miss:

Notable tutorials:

Conversations in the Community:

New blog posts:

Seen on Twitter:

Articulate Community Recap 1.29.2010

Friday, January 29th, 2010 by jeanette

3 Comments

This guest blog entry was written by Articulate Community Manager Jeanette Brooks


Recap1-29-10

It’s already Friday! Want to catch up on what’s been going on in the Articulate Community this week?

Here are some highlights:

Notable tutorials:

Conversations in the Community:

New blog posts:

Seen on Twitter:

Connect with Articulate on Facebook & Twitter

Wednesday, January 27th, 2010 by gabe

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Social networking sites are well on their way to overtaking search engine traffic. It’s no surprise, given Facebook’s astounding 350 million users, and that hardly a day goes by that it or Twitter isn’t featured in the news.

Why are sites like Facebook and Twitter so popular? Quite simply, they facilitate conversations, allowing people to connect with one another about topics of common interest.

At Articulate, we offer lots of community resources to get the most out of your investment in our software. We’re also all about connecting with our customers to offer technical and project support, and to share the latest tutorials, news, events, photos, and more.

We recently unveiled the official Articulate Facebook page, where you can see regular updates on what’s happening in the world of Articulate, along with content like photos from our Flickr page and upcoming events.

Become a fan today by clicking the below screenshot, then the “Become a Fan” button (after you’ve logged into your Facebook account):

Articulate on Facebook

Facebook not for you? No problem. We’re also active on Twitter. Our official account is hosted by Articulate Community Manager Jeanette Brooks @articulate — click the below image and follow us:

Articulate Twitter page

Following us on Twitter is a great way to learn about product tips and tricks, ask us questions, and see what other Articulate users around the world are doing with our software.

You can also get to know more than a dozen of the people behind the company by checking out the Articulate Twitter page, and following any or all of us.

Feel overwhelmed by all the social media resources? Check out Tom’s post: How to Navigate Social Media (and Avoid Information Overload).

This guest blog entry was written by Articulate Community Manager Jeanette Brooks


EXPERIAN_FINAL LOGO

BillCorwinBill Corwin, a Senior Leadership Development Consultant at Experian, really knows how to attract a crowd! When I met him at DevLearn’s DemoFest in November, he was surrounded by a swarm of other e-learning developers. They were eager to see the new-hire orientation he’d created with Articulate tools.

When I took a look at his project, I could see why! He’d taken a 4.5-hour classroom training and transformed it into a friendly, engaging, user-driven e-learning experience.

I chatted with Bill afterward to hear his story:

Bill, why did Experian switch from an instructor-led orientation to an online version?

We wanted to give new hires the information they need, without overwhelming them. In the classroom version, new hires sometimes felt like they were drinking from a fire hose — there was so much to take in, all at once. Now that the orientation’s online, people can learn what they need, at their own pace, when they need it. And it’s easy for them to revisit things if they want. By design, the training doubles as a reference tool for all 4,500 of our North American employees. In fact, 61% of our trainees use the course after their initial training, to look up information as needed.

View this screencast at Screenr

How long did it take to develop the course?

The easy part was creating the structure and the basic look of the course with Presenter and PowerPoint. That only took about a day and a half! The time-consuming part was pulling together the content. Since we were shifting to an online format, we wanted to invest some time to reevaluate what we included, and present it in a friendly, accessible way. I formed a cross-functional team of SMEs, and each of them played a key role in creating and owning a section of the course. Total development time was about 12 weeks.

Did you use Articulate Presenter for the whole thing?

Almost. For some portions, Articulate Engage made more sense. Like, when we show our company locations, we use an interactive map that we built with an Engage Labeled Graphic. It makes the content feel interactive and inviting.

Now that you’ve launched the course, how’s it working out?

It’s been great! In Experian’s 90-day new-hire survey, employees now report greater engagement, awareness, and content knowledge than when we used the classroom orientation. The number of learners who are confident they can find the HR info they need has jumped from 59% to 90%! Informal feedback’s been positive too. Trainees have more info at their fingertips, and it takes less time for them to learn it.

What made the course so successful?

Learner-driven navigation. Learners love the convenience of a flexible, self-serve course. They can jump right into whatever section they want, and then go back for more anytime. They aren’t locked into a specific learning sequence. It’s also nice that they don’t have to physically report to a classroom for their orientation — they can learn at their own pace, when it’s convenient.

Ease of maintenance. We were very intentional about using hyperlinks wherever we could. Any time we reference a company document, we hyperlink to the actual file on our intranet. That way, if a document changes, we just update the document itself, so the training stays current.

Leveraging existing company resources. Most of the information that our new hires need already existed in some form. We didn’t have to spend time or money reinventing a lot of content. We just needed an easy-to-navigate place for people to find what they’re looking for. The course has become employees’ go-to source for key documents, policies, and company background info.

Partnership with SMEs. Since SMEs helped develop the course, each of them is committed to the accuracy and completeness of their individual sections.

A personal touch. A friendly tone is really important, since this course is a new hire’s first exposure to Experian’s training. One way we achieved this was by inserting several short “welcome” videos into Presenter. For example, if you visit the benefits section, you see a movie of the benefits manager, welcoming you and explaining what you’re about to learn. The videos really help humanize the training and allow new hires to get acquainted with key people within the company.

ExperianCollage

What made you choose Articulate tools for this project?

The Articulate suite is really easy to use. It’s become my primary tool set for creating online education. Since there’s hardly a learning curve, it’s easy for both developers and SMEs to create high-quality output, very quickly.

What’s on your 2010 project list?

We’re looking to blend more new delivery methods into our existing instructor-led workshops. This definitely includes using more e-learning when information doesn’t need to be delivered live. I’m also creating more videos and looking into various other Web 2.0 tools.

Congratulations to Bill and the rest of the Experian team for creating a great learning solution for new hires!

Articulate Community Recap

Friday, January 22nd, 2010 by jeanette

5 Comments

This guest blog entry was written by Articulate Community Manager Jeanette Brooks


SoMuch

With all the cool things coming out of the Articulate community lately, we know it can be a challenge to take it all in. Even with great tools like feed readers & bookmarking apps, sometimes it’s just not possible to watch every new Screenr tutorial, or read every new blog post or discussion thread.

We want to help you stay connected! So we’re spotlighting some of the most useful stuff that surfaced in the Community during the last week or so. Here are several recent resources that you won’t want to miss:

New blog posts:

Conversations in the Community:

Seen on Twitter:

Notable tutorials:

Know of other recent resources that would be useful to the Articulate Community? Feel free to share in the Comments section!

“No other tool converts PowerPoint to online presentations so effectively.”

Elearning_BestOf2009_WinnerThe envelope, please… the readers have voted and the results are in for the 5th annual Elearning! Magazine Best of Elearning Awards. And for the 5th year in a row, Articulate has been named a winner in at least one category.

For the 2009 awards, Articulate has been named winner in the following categories:

Additionally, Studio ‘09 Pro earned an award of excellence in the Best Rapid Development Tool category.

“(Quizmaker ‘09) is flexible, robust, reliable, transferable and SCORM- and AICC-compliant.”

“Articulate is once again delighted to have earned the top spot as the Best Presentation Tool with Articulate Presenter ‘09,” says Mark Schwartz, executive vice president. “We’ve won this category for five consecutive years — since the awards’ inception in 2005. The ‘Best of Elearning!’ Awards are especially meaningful to us because they are voted on by e-learning practitioners.”

With 200% more votes than last year — 1,755 nominations — this contest where readers vote for their favorite elearning products is always a great honor for us since it’s you, our customers, who choose the products, not a panel of judges.

So thank you, Articulate Community, for giving us this honor yet again. Your support and enthusiasm for Articulate software is what allows us to continue to innovate and to lead the elearning authoring tools industry.

New Webinars, Training & Trade Shows in 2010

Tuesday, January 5th, 2010 by gabe

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Welcome to 2010! There’s a lot going on in the new year, including new worldwide Articulate product webinars, expanded Articulate training opportunities, and elearning trade shows in the U.S. and UK.

Attend a Live Product Webinar

The Articulate Daily Demo is a live, 45-minute introduction to Articulate products. Already offered every weekday in the U.S. at 2pm Eastern Time, we now also offer the webinar in multiple languages (English, Spanish, French) and a variety of worldwide time zones.

Articulate Daily Demo

Beginning this week (Thursday, January 7, 2010), we’re unveiling the Daily Demo for our East Asian audience (in English).

Get full details on all available demos here.

Enhance Your Knowledge with Articulate Training

Along with the robust resources available on our support site, Articulate offers a number of training opportunities to learn the basics or to take your knowledge to the next level.

By popular demand, we’re now offering multiple open enrollment training dates every month in cities across the U.S. and in Canada (Toronto in May 2010). Classes sell out quickly, so secure your seat today.

Authorized Articulate partner Omniplex is now offering open enrollment classes in Europe, too. Click here to learn more and sign up.

MicheleHaywood

“The Articulate Open Enrollment training was informative and engaging. Charles did an exceptional job of providing a blend of hands-on experiences. My organization and clients have already experienced the benefits of my training investment.”

Michelle Haywood | Sr. Instructional Designer/Project Manager | Global E-Learning Consultants, LLC

Meet Us at an Upcoming Trade Show

Articulate will be exhibiting at a handful of trade shows in January and February:

See more details in the Articulate Calendar.

Get Active in the User Community

Finally, if you’re not already active in the Articulate Community, why not make it a goal to get more involved? Tom Kuhlmann’s post on How to Be an E-Learning Superstar in 2010 is a great place to get some ideas.

Articulate Studio ‘09 is the leading tool for creating quality, interactive elearning courses. Its blend of audio, video, animation, and interactivity in an easy-to-use package makes it possible for anyone to create great, Flash-based elearning. Those same capabilities make it more than just a powerful elearning platform.

Studio ’09 for Sales & Marketing

DarrylHallcrop Darryl Hall, a founding partner with BigInnovations.com — a marketing, sales and business growth consulting company — says that he and his team primarily use Studio ‘09 for online marketing, sales, and service presentations. They sell their creations as a 24×7 “virtual salesperson” for their clients, and as a tool for online and on-demand infomercials. I asked Darryl to share more about using Studio ‘09 for this kind of application.

“Every company serious about selling their products or services tends to rely on more than just passive marketing to do so,” said Darryl. “They also have a proactive sales team. Why? Because in general, a sales team will yield 3 to 6 times more sales vs. relying on even the finest marketing creativity alone. In other words, if you split a list of prospective buyers and send a quality marketing promotion to the whole list, but have a good sales team work only half of the list, that sales team will harvest about 3 to 6 times more sales from their half of the list. We’ve found this to be true again and again in objective, head-to-head tests across many industries. It is tangible proof of the power of human persuasion.”

big-innovations

“Why does this happen?” continued Darryl. “A quality salesperson can do several things that even the most polished marketing copy can never match:

  • Convey emotion and enthusiasm in their spoken words
  • Dynamically adapt or branch their presentation per each client’s needs
  • Demonstrate the product benefits in tangible ways
  • Handle client objections on the spot”

Example Marketing Presentation

Below is the marketing presentation BigInnovations.com uses to promote its services, including a section on “Multimedia Marketing or E-learning Presentation,” which covers how the company creates promotional presentations with Studio ‘09:

BigInnovations.com marketing presentation

View BigInnovations.com marketing presentation

The BigInnovations Approach

Darryl continued to explain his approach:

“When we are pitching Studio ‘09 creations to our clients, one of the first, more grabbing benefits is playback screen size. We’re often showing them a screen 2-4 times larger than streaming video options — even when the latter is rendered for higher speed connections. And when we tell them it can be viewed by all of their prospective buyers — even those with dial-up connections — with little to no buffering delays, Studio ‘09 becomes almost a no-brainer. The bigger screen gives us the expansive real estate to really show off their products or services in very tangible ways. As a point of comparison, try to show a picture of the product and a selection of supporting text bullets on a tiny streaming video screen and that text will be just too small… if it is readable at all.”

bigscreen34

Along with the ability to record one’s own audio and add emotion through the voice to a presentation, Darryl loves the ability to incorporate video and PowerPoint animations in his marketing presentations. One of his other favorite features is the ability to leverage Presenter ’09’s branching capabilities to give his prospects the ability to pick and choose the content about which they wish to learn.

Darryl’s Articulate-related Marketing Ideas

Beyond creating a promotional presentation for your products or services, Darryl has a list of his 8 top ways to leverage Articulate products to create an unforgettable message:

  1. Better marketing ROIs: by standing out from the crowd with a unique form of online marketing, any company can get a better return on the expense of using this form of marketing.
  2. Email marketing alternative: instead of blasting out another long copy HTML email, invite the recipient to watch and listen to your latest presentation.
  3. Time savings: if a chunk of a telesales presentation is fairly linear, a well-proven model used by some of our clients is to start live with the prospect, then point them to the online presentation, then reconnect live immediately afterwards for any unique issues or outstanding objections.
  4. CDlabel Distribution on CD: for select applications or very narrowly targeted direct response marketing, burning a polished Studio ‘09 presentation to CD to hand out at a trade show or to mail to a strong list is a great way to show what you and/or your company has to offer.
  5. The (new) website tour: sooner or later, many companies will freshen up their website. Change is often met with reservations or confusion by existing users. Use a Studio ‘09 new website tour as the bridge to show existing and first-time visitors around the new website.
  6. The virtual road show: BigInnovations uses Studio ‘09 as a way to virtualize a road show for entrepreneurs meeting with potential investors, so that the entrepreneur can show it to prospective investors all over the world without having to actually hit the road.
  7. Create the need: While Quizmaker is an excellent tool for supporting the absorption of elearning topics, it can also be very helpful in creating the demand to buy educational products. The key to growing demand is proving the prospect needs the product. A free Quizmaker quiz embedded within a product promotional presentation is a great way to show a prospect that they don’t know enough about the topic(s) covered in the educational product.
  8. “Show me” service solutions: if a picture is worth a thousand words, showing someone how to do something is much better than trying to tell them how to do it in words. Studio ‘09 makes it relatively easy to produce a lot of self-service ’show me how’ presentations so that website or software users can help themselves, rather than using much more expensive customer service time.

Darryl concluded:

“I know many of your users see Studio ‘09 as an educational tool — and a terrific one at that. But those with good marketing and sales backgrounds, capable of developing a presentation that can move viewers to want to ‘buy now’ can make many multiples of the purchase price back by using it like we use it. Articulate Studio ‘09 tools are amazingly capable, so the biggest key to success is knowing how to develop the creative content that can move the viewer to take the desired (buy now) action. We’ve got clients who have made hundreds of thousands of dollars in sales that can be credited — in part — to as little as one well-designed Articulate Studio ‘09 ‘wow’ promotional presentation. I encourage any of your readers with such skills to take a new look around the web; there are plenty of opportunities begging (to pay you well) for this kind of fresh marketing solution.”

Thanks for sharing your story, Darryl!

Announcing Articulate Presenter Community Skins

Wednesday, November 11th, 2009 by dave mozealous

13 Comments

This guest blog entry was written by Articulate Quality Assurance Manager Dave Mozealous.


Back in July we released an update to Articulate Studio ‘09 and we added a cool new feature that until now has been undocumented. Today I would like to officially announce the new Articulate Presenter Custom Skins!

What is an Articulate Presenter Custom Skin?

Many of you have seen the SSC: HIPAA Presenter course developed by Articulate 2009 Guru Bronze Award winner SCC. They used a custom skin created by Articulate partner Kineo to give their course a fresh look with a customized skin while still utilizing the rapidness of the Articulate Studio ’09 suite of tools.

You will notice that they added some cool functionality like “help” and “resources” buttons at the bottom:

View the SSC HIPAA Course

What was added in Articulate Studio ’09 to support custom skins?

In Articulate Studio ‘09 we made it much easier for developers of custom skins to package and deploy custom skins. Prior to the release of Studio ‘09 Update 5, users of custom skins would have to manually copy files over to the output folder after publishing. With Update 5 we allow developers to create an .ARTPKG file that contains all the files necessary for their custom skin, and it is super easy to install in Articulate Presenter. Once installed, the skin will appear just like a normal template in the Player Templates drop-down box in the Presenter publishing window:

Publish Dialog - Custom Skin

When a user publishes with the custom skin, selecting it will automatically publish all the files for the skin, making it a very easy process.

We also made some changes to the Articulate SDK to make custom skins work more seamlessly. To find out more, check out the screencast I created below:

View this screencast at Screenr

Who is currently building Articulate Presenter Community skins?

A number of Articulate partners and customers are already building community Articulate Presenter Community skins, including the following:

e-Mersion

Articulate 2009 Guru Gold award winner e-Mersion is now offering custom Articulate community skins, which are available for review and purchase here.

And, for a limited time, e-Mersion is offering their Standard player for free — a savings of $299. To learn how to obtain a free player, refer to these instructions (PDF download).

Several pre-made custom skins available for sale. e-Mersion offers the following and many more custom Articulate Presenter ‘09 skins available for sale:

dropnav1
Drop Nav

retrotv1
Retro TV

Fully customized Articulate Presenter Player service: e-Mersion offers several pre-made skins that are pretty sharp, but maybe you want even more customization or have some ideas for how your player should work, and don’t want to invest the time to develop it yourself. No sweat. e-Mersion can even build a completely customized skin just for your organization.

You can find all about e-Mersion’s services at their website: e-mersion.com.

Articulate MVP James Kingsley

New Articulate MVP .onEnterFrame (James Kingsley) has also developed a custom skin that he is giving away for free on his blog here.

Glassy Player demo

View demo of Glassy Player custom skin

Some of the cool features of his skin include:

  • Provides more room for the content
  • Outline ‘ticks’ off slides that have been viewed
  • Can customize the color
  • Creates tabs along the top just like the standard Articulate skins

James also offers his Articulate skin services for custom development. You can find out how to reach him by email in the presentation linked above, or by contacting him via Twitter @onEnterFrame.

Kineo

As noted above, the skin used in the SSC: HIPAA Presenter course was developed by Kineo. Kineo also offers custom skin development for Articulate Presenter ‘09.

Kineo is giving away a free version of their Kineo Articulate skin to anyone who fills out their elearning best practices survey. You can find the survey and find out how to get the free skin here.

How do I develop custom skins myself?

To begin developing custom skins yourself, you need access to the Articulate SDK. You can find out more about the Articulate SDK here. The SDK is available free of charge to any Articulate customers who have joined the Platinum Membership Plan.

For those of you who already have joined the Platinum Membership Plan, you can download the new SDK documentation by requesting the link from Articulate Support, who will verify your eligibility.

If you don’t have the Platinum Membership Plan, you can purchase the SDK for $199 by ordering it at our online store by clicking here.

Get more information and support on community skins

If you want more information or require support on any of the community skins, please contact the skin developer.

Please note that we don’t support custom community skins, but we have a dedicated (and private) Articulate Presenter Player SDK forum available to all Platinum Membership Plan members, which provides a great area to get help when developing custom skins. (Contact Articulate Support to request access if you don’t already have it.)

So get started and go make some skins

If you are a Platinum Membership Plan subscriber, and have developed your own custom skin, we would love to hear about it. Drop us a comment below and show us what you have done.

Online video is everywhere, from the ubiquitous YouTube to the roster of world-class speakers featured by TED.

With Articulate Studio ’09’s native support for Flash FLV & SWF, as well as QuickTime H.264 video, it’s no surprise that Articulate customers are pushing the envelope to incorporate this increasingly affordable and accessible instructional medium in their content.

Optimizing Video Playback in Articulate Presenter

Knowledge Screen logo Mark Dorosz, Director at Knowledge Screen, a New York-based learning and communications company that combines Articulate-powered rapid elearning with low-cost video production, first appeared on my radar last week when he posted a comment on Phil Corriveau’s blog entry about improving presentation download time.

In particular, Mark was interested in Phil’s pre-loader for embedded video and how it could make his video-heavy content perform even better. Phil happened to be working on an update to his pre-loader to support FLV Flash — a great example of the Articulate Community helping one another out.

(Though Mark found Articulate Presenter’s native FLV video handling capabilities sufficient for this demo, he’s exploring incorporating Phil’s pre-loader in the future.)

Video in Articulate Presenter Demo

Mark’s video demo course is an excellent example of incorporating slide-level video in Articulate Presenter ‘09. Behold:

Knowledge Screen Demo

View Knowledge Screen Demo

Interview with Mark Dorosz

I asked Mark a few questions about his experience creating online video and Articulate content:

Online video has been around for years — what’s so exciting today?

With tools like Articulate and green screen video (the magic that puts the weatherman in front of the map), video is finally in the hands of instructional designers. Previously, you needed a degree in streaming media technology and a Hollywood-sized film budget to make this happen. Now, we can pull together a storyboard in Presenter on Monday, produce a professional quality video on Tuesday, and have a rapid video learning course ready for rollout to learners by Friday. Also, the necessary IT infrastructure is in place; there’s a misperception that video places huge demands on your network, but the resulting files are often much smaller than a system demonstration.

Mark Dorosz & green screen

On set with Mark Dorosz and the Knowledge Screen film crew

What do you see as the instructional potential of video?

When done right, video provides the missing link between the passion of a classroom instructor and the scalability of self-paced elearning. People sharing their ideas on camera is the norm, whether you’re catching up with the morning news on CNN, deciding between two politicians, or enjoying an episode of America’s Got Talent. A polished video script combined with a well-rehearsed presenter can add a new level of personal engagement and credibility to elearning that we just can’t achieve with Flash animations. How would you rather learn about sales techniques? From an interactive video featuring your company’s top sales rep, or from an anonymous voice over?

Any top tips you can share with the Articulate Community on using video?

Absolutely. When we first started this project — to combine rapid elearning with green screen video — we had a few hiccups, but our final production process is simple and low cost:

  1. Prepare your speaker: An employee on camera beats a professional actor any day for authenticity. A few hours spent preparing your speaker will save you time on set and make post-production a cinch. You can find out more here.
  2. Keep it simple: With any new medium, our tendency is to go wild. Unless you have a Stephen Spielberg budget, don’t try anything too fancy or you’ll fall short of a professional end product. If your local TV news anchor wouldn’t do it, neither should you.
  3. Remember, this is rapid elearning: Video offers lots of potential for rework. Instead, stay focused on engaging your audience rather than trying to iron out every last little niggle, and you’ll have some energy left for your next project.

Why do you use Articulate products?

We really did our due diligence when looking for a stable authoring platform for rapid video learning. (You know who we’re talking about!) Articulate was the only tool that could handle the transparent backgrounds produced by green screen video (the Alpha channel) and play multiple clips without any issues. Articulate allows us to focus on learning design rather than pulling our hair out over the technical bugs found in competing products.

What are your favorite Articulate features?

We love that PowerPoint is the platform that underlies Presenter ‘09. If you can think outside the box, it’s essentially a blank canvass with unlimited creative potential. It’s also great for working with our speakers, as they’re comfortable with PowerPoint and it helps them envision the end product. The notes feature is a huge plus for us: we can do one closed captioning with one click — and that’s something that puts Articulate way ahead of its competition.

How can other companies get involved?

We see huge potential for rapid video learning in corporate education. We’re currently looking for Fortune 500 firms to pilot this approach in their organization. So if you have a Head of HR or a classroom instructor who’s looking to make their video debut in front of your employees, we’d love to give them the star treatment and make them shine on camera.

Thanks for sharing your story, Mark.

Have a case study or featured content you’d like to share here? Let me know.

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