Supergoop!

THE CHALLENGE

Supergoop! needed a scalable way to train employees and partners on their products

• Supergoop! needed to adapt its traditional beauty training—which was intensive, costly, and involved classroom-based role playing—to engaging online courses that would be accessible to learners on-demand.
• They needed to create snackable training to keep salespeople current with product launches, company news, and relevant beauty trends—all while accommodating the diverse training needs of internal and external learners.
• With retail partners located across the globe, Supergoop! wanted a way to easily educate them with learning that plays seamlessly in their LMSs. They aimed to support international expansion and rapid growth with effective virtual onboarding and training.

THE ANSWER

Using Articulate 360, Supergoop! distributed content to team members around the world

Supergoop! first heard about Articulate from its retail partner, Sephora. The beauty giant uses Articulate 360 to create online courses for its own training needs. Supergoop! wanted to mimic the design and quality of Sephora’s training and ensure that content looked great when distributed through their learning management system (LMS). Each of Sephora’s beauty advisors are critical to Supergoop!’s sales, so keeping these partners current on product benefits and new releases was a must.

The Supergoop! sales team started using Articulate products to quickly create and distribute content to Supergoop! employees and retail partners like Sephora. When the company expanded into the Asia-Pacific (APAC) region, Supergoop! needed an easy way to plug in these new partners. “There was no other way for us to get content over to the APAC region,” says Amber Weinfurtner, SVP of Sales at Supergoop!. “We knew we had to adopt the system right away.” 

Beyond sales training, Supergoop! used Articulate products to quickly create virtual onboarding during a period of rapid growth and to revamp its customer service and product training. Their efforts have paid off with improved customer satisfaction. After completing training created and delivered with Articulate products, outside customer service representatives went from earning a 2.5-star rating to a 5-star rating. And better customer service ratings can only mean one thing—happier customers buying more from Supergoop!

UNLOCKING HUMAN POTENTIAL

With user-friendly training, Supergoop! furthers its mission to provide clean, conscious SPF

• Supergoop! reports that Articulate’s user-friendly system engages all learners, regardless of technical ability.
• Articulate makes it easy to create and distribute engaging learning content, whether to a partner’s LMS or directly to employees wherever they are —something Supergoop! finds helpful as it works with more tech-forward millennials and Gen Zers.
• Since implementing online training, outside customer service representatives’ ratings improved from 2.5 stars to 5 stars.
• Articulate helped US-based Supergoop! share critical content with new partners in Singapore, Thailand, and Malaysia—keeping everyone actively learning and engaged through the expansion.
• The constant flow of new, easily digestible training keeps salespeople current, helping them connect with customers to boost Supergoop! sales.

With Articulate 360, Supergoop! empowers employees and partners across the globe with knowledge about its high-quality sunscreen-fortified products.

^{*Data provided by Supergoop!, 2022. This content is based on reported experiences from an actual customer and is provided solely for informational and illustrative purposes. In some cases, we have edited and reprinted feedback; however, in such cases, we did so only to shorten the text and not to edit the nature of the feedback provided. For confidentiality purposes, some information has been anonymized. This content is not intended as a promise or guarantee for any use by current or future customers. Results may vary substantially for each customer.}

^{Articulate and Articulate 360 are either registered trademarks or trademarks in the United States and other relevant countries.}