Sales training

Boost revenue with effective sales training

Articulate 360 empowers sales enablement teams to onboard, train, and continuously update reps to win and adapt in the age of AI.

Person using Articulate 360’s AI Assistant to create a sales training course. The “Start with AI” button is selected, opening a “Generate Course Outline” window. The user inputs “Effective Sales Training” as the course topic, “Sales Team - Regional” as the target audience, and “Product knowledge, Sales skills, and Customer relationship” as the learning objectives.

We use Articulate to create so many different types of training around sales enablement, building training that teaches selling skills and helps our aftermarket salespeople understand the portfolio.

Agilent Technologies logo with the accompanying text: "Trusted Answers"
Jennifer Bucci Global Program Manager, Agilent

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Sales training falls behind the business. Enablement teams struggle to keep training current as products, messaging, and priorities change.

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Faster readiness through AI-powered creation. Transform product documents, scripts, and videos into course drafts in minutes and localize training into more than 80 languages.

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Reps are not prepared. New competition, shifting buyer expectations, and AI-driven insights make it harder for reps to execute with confidence.

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Training that maps to real sales scenarios. Incorporate scenario-based training to help teams adapt to new tools, shifting buyer behavior, and evolving market pressure.

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Sales content lacks relevance. Static decks and one-size-fits-all materials do not reflect real customer conversations or current deal dynamics.

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Relevant messaging for every role. Create role-specific training aligned to products, buyers, and sales motions so every rep learns the same core story.

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Training is hard to scale. Enablement teams lack efficient ways to distribute, track, and maintain control over sales training across teams and regions.

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Scalable delivery with built-in tracking. Publish and track training from a central platform so reps always access the right content while enablement maintains visibility and control.

We use Articulate to unlock better sales enablement training.

Alex Boyle Senior Trainer, Partner Development, OneVision Resources

Articulate 360—the fastest way to create sales training that keeps pace with change

Intuitive authoring

Intuitive UI and integrated AI Assistant make it easy for anyone to create sales training

Engaging learner experiences

Build effective sales training with interactive practice to help skills stick

Beautiful by default

Use the vast library of 20M+ assets to create visually captivating courses

Helpful templates

Start creating quickly with course templates on a range of sales training topics like pipeline management and deal negotiation

Integrated collaboration

Invite colleagues to co-create, edit, and review content to accelerate and simplify sales course feedback and approval

Deliver and track

Use Articulate’s Quick Share, Reach, or your existing LMS to deliver training to any device and track engagement

Farmer in a John Deere combine harvesting corn

Global equipment brand equips sales teams with immersive hybrid product training

John Deere needed a better way to prepare its global sales force with foundational product knowledge before costly in-person sessions. Using Articulate 360, teams built interactive, immersive training that makes reps far more prepared for hands-on learning and improves return on investment for customers.

See what makes Articulate the leader

Experience what makes Articulate 360 the #1 e-learning creation platform

Supercharged with AI

Generate sales training up to 9x faster with Articulate 360 and AI Assistant—your high-quality helper trained in 
instructional design

Designed for all skill levels

Anyone on your sales enablement or extended team can build sales training in the easy-to-use platform


Accessibility-focused

Use robust features that broadly support WCAG and Section 508 accessibility standards to build sales training for all learners

Grow with a global community

Join 1.4M e-learning pros and get access to hundreds of free templates and downloads to advance your sales training content

Learn more about Articulate 360

Discover why more than 2 million sales training courses have been created on our platform.

Explore additional use cases for powerful workplace learning

Onboarding training

Set employees up for success from day one and increase retention with engaging onboarding training

Compliance training

Reduce business risk by keeping teams 
up to date with the latest compliance standards

Soft skills training

Equip teams with skills to improve communication, enhance productivity, and promote a positive work culture

Customer training

Drive higher product adoption, and improve customer retention and loyalty with effective customer training