Sales Product Training Template

Course Templates » Sales Training

Build product knowledge across teams

Turn every employee into a product expert. Use this customizable template to align sales and other frontline teams on your products, features, and value.

A smiling customer holds a camera and talks with a salesperson in a camera store.
Businesswoman in bright office working on laptop.

Get a jump start on creating product training courses

Equip sales, customer support, and marketing teams with the product knowledge they need to recommend the right solutions to customers and sell with confidence. Use this fully customizable course to build company-wide understanding of your product, who it’s for, and how it delivers value.

Course template topics include:

  • Core products and feature highlights
  • Target customer personas, priorities, and use cases
  • Questions to uncover needs and recommend the right solution
Man reviewing a tablet while standing in a modern retail showroom with digital displays and devices in the background.

Sample learning objectives

Customize this revenue-driving template with your business’s information to quickly achieve product proficiency. For example:

  • Explain key product features and connect them to buying motivations.
  • Assess common product use cases and decision-making factors.
  • Guide customers to the best-fit solution.

Key features used

Explore the Articulate 360 features that make this course effective and engaging

Create

Interactive knowledge checks

Reinforce product knowledge with practice activities and quizzes

Collaborate

Easy digestibility

Highlight features with click-to-reveal content and comparison tables

Distribute

Downloadable files

Add more detailed resources as downloadable files

The Articulate difference

Save time and improve training experiences with Articulate 360

Supercharged with AI

  • Stay in the driver’s seat while creating content nine times faster.
  • Get high-quality help from AI Assistant built for instructional design.

Designed for all skill levels

  • Start right away, even if you’ve never created training before.
  • Power up training with advanced tools for seasoned professionals.

Accessibility-focused

  • Build inclusive e-learning in software designed for global accessibility best practices, including WCAG.
  • Use robust features like keyboard navigation, screen reader support, and custom closed captions.

Global e-learning community

  • Grow your skills with E-Learning Heroes, a thriving community of 1.4 million active users.
  • Join empowering discussions and weekly challenges, and access hundreds of free templates and downloads.
co-workers working together on a tablet and laptop

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Ready to start creating?

Create, collaborate on, and distribute engaging training to your teams with Articulate 360, the #1 e-learning platform for creating workplace learning.