Audience

What is an audience?

In terms of online training, an audience is a group of learners for whom learning materials and learning objectives are specifically designed to benefit. Organizations match training content like writing tone, multimedia, interactives, and assessments to their intended audience. A course’s audience is represented by their unique characteristics like role, skill level, prior knowledge, needs, preferences, and goals. 

Example: We adapted the original training module to match the skill level of our actual audience, whose limited prior knowledge required an introductory-level course. 

Why is it important to match training content to your audience?

Audience members should be well-defined so instructional designers can tailor content, tone, format, multimedia, and delivery style to fit an audience’s specific needs. Knowing your audience well gives you a greater chance of building learning experiences that produce results. 

Different audiences require varying levels of complexity, language, instructional strategies, and engagement techniques. Striking the right tone, using relevant training scenarios, and making content accessible for every learner makes a more effective, engaging course. 

How to adjust training content for different audiences with AI

Personalization of training content—learning objectives, content, style, and tone—to your audience members is key to creating better e-learning experiences. With Articulate’s AI Assistant, adjusting content to your audience’s needs and preferences is fast and simple. Users have the option to change the writing tone and language level, generate relatable images, assessments, or voiceover audio, and create detailed interactives—all with a click or a quick prompt.