Social Learning

What is social learning?

Social learning is the learning process in which new knowledge is acquired by observing and imitating others. Sometimes referred to as observational learning, social learning theory proposes that human behavior, attitudes, and emotional responses are learned in a social context. 

Example: Schoolchildren engage in social learning by observing the consequences of others’ actions, vicariously teaching them concepts of right and wrong. 

Social learning processes dominate society. We observe the way people react to others’ actions and use that knowledge to determine whether or not we should imitate them. Children mimic parents, friends imitate friends, and some of us imitate those we admire—like celebrities—even if we don’t know them personally. 

Why is social learning important?

At work, social cognitive theory informs how new employees learn workplace norms and skills. They observe the behaviors, attitudes, and work ethic of experienced colleagues to learn what is expected of them and what to avoid. Their ability to retain and apply this knowledge affects how they adapt to and grow within the organization.

If a toxic company culture has taken hold of an organization, new employees may feel they have no choice but to adjust to it, further exacerbating the problem. To cultivate a positive company culture, organizations can employ continuous learning techniques and offer soft skills training to foster better communication.