Natura Builds Scalable, Multilingual Training for Latin America With Articulate 360 AI

El reto

Build high-quality training fast enough to keep up with constant organizational change

The Learning & Development function at Natura is built around multiple learning hubs working in an integrated, synergistic way. That ecosystem includes everything from mentoring programs to change management curricula to customer-facing skill building—developed by a large, dedicated team of learning professionals.

The main challenge facing the team today: velocity. 

“Skills are becoming obsolete,” says Isabella Silvestre Petinari, Manager of Training & Development for Natura LATAM. “If I don’t have training that helps us develop at the same speed, I also won’t be able to give our training and development teams the tools they need.” 

As one of Latin America’s largest beauty brands, Natura operates across a wide range of markets, functions, and employee populations—and the business doesn’t stop evolving while the training team catches up. Priorities can shift quickly, creating ongoing demand for new content to help employees operate with confidence. And serving teams across multiple countries means the same training can’t simply be deployed in one language and called done.

Natura needs tools that allow the team to build high-quality training fast enough to keep pace—and deliver it in the right language for every employee, no matter where they’re located.

La respuesta

AI-powered content development that scales across languages and learning needs

Natura uses Articulate 360 AI to build online training across its LATAM learning ecosystem—a broad curriculum spanning soft skills, hard skills, change management, and mentoring.

One recent example: Natura designed a substantial change management program to help employees navigate an organization-wide transformation with confidence and psychological safety. “We know the era of one size fits all is over,” says Petinari. “We’ve gained scale and agility to build a much greater diversity of content.” With Articulate 360 AI, her team can build a broader range of content and tailor depth and format to the needs of different learners—because training should be engaging and hyper-personalized, not a single experience pushed out to everyone at the same depth.

Articulate 360 AI’s built-in translation capability has been especially important for a team responsible for learners across Latin America. Employees can access training in their own language—a direct expression of Natura’s commitment to inclusion and belonging.

Desbloquear el potencial humano

More content, higher quality mentoring, and a consistent learning experience across Latin America

With Articulate 360 AI, Natura’s training team has gained the speed and scale to match the pace of organizational change. Content that would previously have taken longer to develop can now be produced across a wider range of topics and formats, allowing the L&D team to respond to emerging needs rather than playing catch-up.

The mentoring program is a clear example of what that looks like in practice. Mentoring had been happening informally across the organization—valuable, but inconsistent. Using Articulate 360 AI, Natura built structured training for both mentors and mentees, adding technical grounding to what had been largely improvised relationships. The result was stronger interactions, better program outcomes, and a mentoring culture with real depth behind it.

Articulate’s translation capabilities provide similarly concrete impact. Employees across Latin America can access training in their own language, which Petinari connects directly to engagement: when content speaks to you in your own language, you connect with it differently.

“No matter what country you’re in, you have a Natura learning experience,” says Petinari. “That’s thanks to Articulate.” 

With Articulate 360 AI, Natura builds multilingual training that reaches employees across Latin America—fast enough to keep pace with change, and personal enough to feel like it was made for them.