Ethos Farm Advances Soft-Skill and Role-Based Training Across Continents With Articulate 360
Rapidly creating fresh, interactive, one-of-a-kind training
500+
learners and counting
Significant
uplift in learner course completion
≤1 hour
to create full courses in Rise
Since opening in London in 2017, Ethos Farm Limited has become a rapidly growing consultant agency with offices in New York and Singapore. The company specializes in improving customer, employee, and user experiences across retail, aviation, and hospitality industries—offering a range of services, including expert consulting, brand ambassador programs, and modern learning and development solutions.
Ethos Farm’s comprehensive approach involves thorough assessments of a client’s current practices, followed by the development of customized strategies and training programs that help clients enhance business performance and create new standards of excellence.
The Challenge
Ethos Farm needed to accelerate course creation without sacrificing quality or creativity
The learning and development team at Ethos Farm creates custom content for over 500 learners spanning multiple sectors, including retail, commercial aviation, travel, and more. Most of their audience works in customer service, guest experiences, sales, and travel retail, and require soft-skill and role-based training.
One common challenge Ethos Farm faces with new clients is e-learning hesitation. “A lot of our clients start only wanting in-person classroom training or PDFs that you can’t track,” explains Tara Welsh, Instructional Design Manager. To help these clients make the e-learning switch, Welsh requires a tool that enables her to build engaging content examples rapidly.
Ethos Farm also creates a hefty amount of promotional training—educating teams on short-term sales campaigns, new product launches, and seasonal offers to boost immediate sales and customer engagement. “Promotional content has a short shelf life of only a few weeks, so we need to get the training out fast,” explains Welsh. Still, fast doesn’t mean bland or generic. “Our courses are all custom built,” says E-learning Design and Development Lead Tom Harte. “We’re creating quick-fire learning as well as longer, more technical training courses that incorporate text, images, custom graphics, voiceovers, videos, and automations.”
To meet their complex needs, the creators at Ethos Farm require an easy-to-use, versatile tool—one that enables them to quickly build custom training that’s interactive, engaging, and, ultimately, effective.
The Answer
With Articulate 360, Ethos Farm rapidly creates interactive, one-of-a-kind training
Ethos Farm has long used Articulate 360 to meet its goals. For Welsh, Rise is ideal for building attention-grabbing content examples and short shelf-life promotional courses. “One thing I love about Rise is how quickly you can develop great-looking training,” shares Welsh. “I can go into Rise and, within an hour, have something clients can react to and experience.” Even for longer soft-skill and role-based training courses, Welsh usually creates outlines directly within Rise—and often builds follow-up microlearning courses, quizzes, and real-world practice activities with scenario blocks.
For more technical or complex training, Ethos Farm opts for Storyline. “I love Storyline because it’s fully customizable with no real limitations. You can create whatever you imagine,” says Harte. One such example is a dynamic conveyor belt game that Harte created for airport training. “Each luggage item goes through the conveyor belt and gets scanned by the x-ray,” explains Harte. Once the luggage is scanned, it’s up to the learner to answer questions and push the luggage through.
The Ethos Farm team also takes full advantage of Review, the collaborative feedback tool included with Articulate 360. “I don’t know what I’d do without Review. It makes collecting feedback and pulling up previous versions so much easier,” says Welsh. “And for Storyline, it’s great that Review is in the app, so you don’t have to go online to see the comments,” adds Harte.
Unlocking Human Potential
Ethos Farm excites clients, engages learners, and elevates creators with Articulate 360
Today, Ethos Farm delivers top-tier training solutions, exceeding client expectations and driving learner success. “I have clients that once only wanted things in person, but thanks to the Rise courses that I’ve created for them, they’re now launching digital training and wanting more of it,” shares Welsh. Individual learners are also more engaged. “Compared to their traditional training routes, the number of people completing courses is up significantly,” says Harte.
Course creators are reaping the benefits as well. “When I began using Storyline, the UI was already so familiar. It almost felt like I wasn’t starting something new,” shares Harte. “And I can pick up and use Rise straight away without any learning curve.” Plus, those who want to hone their craft feel more empowered. “Most instructional designers and developers are self-taught,” explains Welsh. “So what’s great about Articulate is that you can use the Training tab to watch quick videos or go into E-Learning Heroes and build your know-how.”
“As a developer, I always want each project to be better than the one before,” says Harte. With Articulate 360, the instructional designers and developers at Ethos Farm are living up to that ideal—ensuring that every creator and learner unlocks their own limitless growth potential.
Articulate 360 enables Ethos Farm to seamlessly integrate its values into every project, fostering a culture of continuous improvement and engagement for learners and course creators alike.
I love Rise and don’t know what I’d do without it. It’s a superior tool. I can easily build a professional soft-skill or role-based course in under an hour, and it looks like it took a full day to develop. It’s fresh, clean, and just as sleek on the phone as on the desktop.
Loved by customers and industry experts
*Data provided by Ethos Farm, 2024. This content is based on reported experiences from an actual customer and is provided solely for informational and illustrative purposes. In some cases, we have edited and reprinted feedback; however, in such cases, we did so only to shorten the text and not to edit the nature of the feedback provided. For confidentiality purposes, some information has been anonymized. This content is not intended as a promise or guarantee for any use by current or future customers. Results may vary substantially for each customer.
Articulate, Articulate 360, Storyline 360, and Rise 360 are either registered trademarks or trademarks in the United States and other relevant countries.
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