Train with Elearning, Increase Your Revenue

Aug222007
Written by Gabe Anderson Director, Customer Advocacy — Posted in E-Learning Industry

In an article published last week, Firms Go Online to Train Employees, The Wall Street Journal outlined what you, wise Articulate customers, already know:

For small businesses looking to cut costs and increase efficiency, online training classes and videos are becoming more available — and more attractive.

On-demand e-learning, delivered over the Web or by audio or videodisc, has become the second most popular approach to learning and training for small businesses, after print-based materials, says Steven S. Wexler, director of research and emerging technologies for The eLearning Guild, a Santa Rosa, Calif., trade group. About a third of its 17,000 U.S.-based members are small businesses that use some form of online training.

Given the numbers in the above chart, I’m not sure how the 82% asynchronous e-learning number — the kind of content you create with Articulate tools — is “the second most popular approach” since print-based materials also shows an 82%. Sounds to me like e-learning is just as popular as print training methods.

Not only that, but elearning can have a direct impact on your revenue:

Such training galvanized Golden Harvest workers, Mr. Dam says. The company set records in new customer acquisitions and new dealer recruitments. In 2005, the first full year of the online training, the company’s revenue jumped 14%, or about $30 million.

[ via Brent @ Corporate eLearning Strategies and Development ]

2 responses to “Train with Elearning, Increase Your Revenue”

1

Gabe,

You wrote:

“Given the numbers in the above chart, I’m not sure how the 82% asynchronous e-learning number — the kind of content you create with Articulate tools — is “the second most popular approach” since print-based materials also shows an 82%. Sounds to me like e-learning is just as popular as print training methods. ”

The WSJ created their own chart using the data we sent them.

Print-based materials came in at 82.18%
e-Learning (aSync) came in at 82.01%

(Of course, the electoral college count was totally different…)

BTW, there is a much wider gap in companies with more than 500 employees, but asynch learning enjoys even greater use than in small companies (but still less than printed materials).

And in companies with more than 500 employees, classroom instruction is number one.

Steve Wexler
Director of Research and Emerging Technologies
The eLearning Guild

Steve Wexler // Posted at 4:25 pm on August 22nd, 2007
2

Thanks for clarifying, Steve! I appreciate it.

gabe // Posted at 4:28 pm on August 22nd, 2007

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