Train with Elearning, Increase Your Revenue

Aug222007
Written by Gabe Anderson Director, Customer Advocacy — Posted in E-Learning Industry

In an article published last week, Firms Go Online to Train Employees, The Wall Street Journal outlined what you, wise Articulate customers, already know:

For small businesses looking to cut costs and increase efficiency, online training classes and videos are becoming more available — and more attractive.

On-demand e-learning, delivered over the Web or by audio or videodisc, has become the second most popular approach to learning and training for small businesses, after print-based materials, says Steven S. Wexler, director of research and emerging technologies for The eLearning Guild, a Santa Rosa, Calif., trade group. About a third of its 17,000 U.S.-based members are small businesses that use some form of online training.

Given the numbers in the above chart, I’m not sure how the 82% asynchronous e-learning number — the kind of content you create with Articulate tools — is “the second most popular approach” since print-based materials also shows an 82%. Sounds to me like e-learning is just as popular as print training methods.

Not only that, but elearning can have a direct impact on your revenue:

Such training galvanized Golden Harvest workers, Mr. Dam says. The company set records in new customer acquisitions and new dealer recruitments. In 2005, the first full year of the online training, the company’s revenue jumped 14%, or about $30 million.

[ via Brent @ Corporate eLearning Strategies and Development ]

2 responses to “Train with Elearning, Increase Your Revenue”

1

Gabe,

You wrote:

“Given the numbers in the above chart, I’m not sure how the 82% asynchronous e-learning number — the kind of content you create with Articulate tools — is “the second most popular approach” since print-based materials also shows an 82%. Sounds to me like e-learning is just as popular as print training methods. ”

The WSJ created their own chart using the data we sent them.

Print-based materials came in at 82.18%
e-Learning (aSync) came in at 82.01%

(Of course, the electoral college count was totally different…)

BTW, there is a much wider gap in companies with more than 500 employees, but asynch learning enjoys even greater use than in small companies (but still less than printed materials).

And in companies with more than 500 employees, classroom instruction is number one.

Steve Wexler
Director of Research and Emerging Technologies
The eLearning Guild

Steve Wexler // Posted at 4:25 pm on August 22nd, 2007
2

Thanks for clarifying, Steve! I appreciate it.

gabe // Posted at 4:28 pm on August 22nd, 2007

Leave your comment below.

Recent Comments

  • Elaine DeRosa: I always learn something new from the Articulate Community. I look forward to reading...
  • Geraldine kelly: Yes, you can teach an old dog new tricks. Being in the above 55 age group I have...
  • Brenda Stutsky: Love the screencast tips and reviewing samples of Articulate courses.
  • James Aubele: Practical, easy to understand, example filled help is what I like best. FANTASTIC !!!!
  • Luciano FD: I am Brazilian and would love to win this book. even those who are not a Articulate User...
  • Keith Mannock: Interesting articles, good discussions, and insightful comments – what is there...
  • Anne Parker: Being new in EL training I love reading all about Articulate and the learning community....

Articulate E-Learning Blogs

The Rapid E-learning BlogPractical, real world tips for e-learning success. Word of Mouth: The Articulate BlogThe inside scoop for Articulate news and product updates. Community BlogsGet the scoop directly from e-learning heroes.
×
Products
Storyline vs. Studio. Find the software that works for you.